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Lucha por el agua pura

Durante mi primera estadía en París, di un agradable paseo por las Galerías Lafayette, sin duda es un hermoso lugar. Luego en uno de esos coquetos cafés, con mesitas sobre la vereda decidí sentarme y beber algo,  pedí un agua mineral Perrier, el mozo muy correcto se acercó y con mucho estilo abrió la botella de vidrio y me sirvió el agua en una copa, tal y como si fuera un costoso vino francés. Yo por supuesto entonces me encontraba en la cúspide de mi elegante juventud.

Claro que el agua mineral Evian también tiene su espacio en mis recuerdos, bebiendo y mirando las gruesas revistas de moda francesas con sus atractivos anuncios. En resumen, era cool beber agua embotellada, algo así como un símbolo de status.

Más adelante Evian saco la botella de plástico, creando la impresión de que presentaba al consumidor agua pura clara y refrescante. Muy pronto me había olvidado que el agua de la  canilla puede ser igual de clara y refrescante que la de la botella.

Claro que hay países donde el agua corriente tiene contaminantes y no es recomendado tomar de ella, para eso están los purificadores caseros y por supuesto el agua mineral embotellada.

Pero seamos sinceros y seamos conscientes, que en realidad lo que estamos comprando es la botella en sí, se ha creado totalmente una industria en base a un mercadeo, convenciendo a la gente que el agua embotellada que consumen es una deliciosa bebida.

Bling Plateado $50(dólares) la botella

Dos de las más conocidas   corporaciones de bebidas controlan a su vez el mercado del agua mineral embotellada. Pepsico y Coca-cola, la primera con Aquafina y la segunda con Dasani. Evian pertenece a la empresa Danone francesa que además tiene otra variedad de productos en el mercado.

Actualmente es la empresa Nestle la que tambien controla marcas de agua mineral como: Pure Life, Poland Springs, Perrier y San Pellegrino.

Pero el agua mineral ha sufrido otra transformación y es cuando Coca-Cola decide adquirir Glaceau una empresa fundada en 1996  por Darius Bikoff, que ofrece no solo simple agua, sino que esta enriquecida con vitaminas y viene en distintos sabores. Actualmente produce Vitaminwater, Smartwater, Vitaminenergy y Fruitwater.

Pero no nos engañemos, podemos tomar agua de la canilla, ¿no es cierto?

Enlaces:

The fight for “pure”water

https://bassia.wordpress.com/2009/10/31/purewater

This has been a Skyscraper Gossip by Bassia

February 14, 2011 Posted by | Skyscraper Gossip | , , , , , , , | Leave a comment

The Fight for Pure Water (Part 1)

clear glass of water

When visiting Paris for the first time, I visited Galeries Lafayette, and later sat down in one of those nice cafes with tables on the sidewalk, I asked for a Perrier mineral water, the waiter approached me and opened a very stylish glass bottle and poured the water into a cup, just like a fine Bordeau wine. I of course was on the top of my elegant youth .

Evian Water also has its place in my memories looking at the thick French fashion magazines and watching their attractive ads . In short, it was cool to drink designer bottled water, something like a status symbol.

Later Evian bottled it’s water in plastic,  creating the trend were the consumers take water on the go, to enjoy this clear and refreshing bottle of water outdoors on rides and trips. It became common to see people holding a bottle of water where ever they go.

And soon I had already forgotten that the tap water can be just as clear, pure and refreshing as any bottled water.

Of course there are countries where tap water is not clean and is not recommended for consume, there are many kinds of tap water filters to be used,  and of course bottled water, but it’s another story.

Let’s be honest and be conscious that what we are really buying is the bottle itself, there is an entire industry based on a marketing, convincing people that bottled water is consumed as a drink, yes maybe like wine.

Very well-known corporations that distribute other drinks  control also the bottled water market. Pepsico and Coca-Cola, the first with Aquafina and the second with Dasani. Evian is French Danone Waters a company which also has a variety of other products on the market. And of course Nestle with Perrier, San Pellegrino, Pure Life and Poland Spring.

Or, you can also drink with style the expensive Bling h2o!!!.

But the mineral water has undergone another transformation and that’s when Coca-Cola descided to acquire Glaceau,  founded in 1996 by Darius Bikoff, who offers not only plain water, but it’s enriched with vitamins and comes in various flavors. It currently produces Vitaminwater, Smartwater, and Fruitwater Vitaminenergy.

You can find lots of trademarks that went into this market lately offering this flavored mineral water . Yet make no mistake, we can still drink tap water, right?

Great T-shirt baby Evian promotion!!

Links

The Fight for Pure Water (Part 2)

Perrier Mineral water

http://www.perrier.com

This has been a Skyscraper Gossip by Bassia

October 31, 2009 Posted by | Skyscraper Gossip | , , , , , , , , , , , , | 2 Comments